Inspired design thinking

We’re working on a really exciting branding project for a high-profile client. We can’t say too much more than that at the moment but we’re really enjoying exploring branding ideas.

We asked our fantastic lead designer Kate Hayden-Ellis where she draws her inspiration when working on major projects – and why good design is so important.

For Kate, like many people, branding is incredibly important in her own online purchasing decisions and says: “I totally judge a book by its cover! A book will be procured because of the exquisite cover or a bottle of wine because the label is extraordinary and perhaps they have chosen a different type of bottle really emphasising their attention to detail. I like that someone’s taking the time to really create their brand and their labelling because I find it inspirational as well.”

One site Kate frequents is Awwwards.com where agencies showcase their clients’ websites and the sites are voted on. She says it’s a massive source of inspiration, as well as Creative Review and Béhance to name a few.

There are a few brands Kate is a fan of. Beauty Pie branding being one of them. “This brand has been well executed, delivering a good, clean, simple website with high quality products. Having top end products that are beautifully boxed with an efficient customer user experience cements this into a prestigious brand. They really haven’t left anything unturned here, which is what you want if you are spending money on purchasing nice things. It gives you a bit more trust in the brand, and makes you feel like they’re making the effort to make you feel good.”