“Binary Vision are knowledgeable about all aspects of digital and adapted their approach to suit the needs of my project”
Kate Lin, MRC
Medical Research Council
In some ways, creating a user-focused website is like medical research – we built and then iteratively improved the new MRC website based on evidence which was researched and then tested with their users.
The challenge
Create a new MRC website that works better for their users, while delivering MRC’s strategic goals.
What we did
We created the infrastructure for all seven UK Research Council websites. We then went on to design, user test and deliver a brand new site for the Medical Research Council.
Take a look for instance at the interactive ‘Our successes’ infographic. This is responsive (optimised for a range of devices from phones to PCs), and it’s readily updatable by our client via the CMS.
Please also see the MRC career framework case study.
How it turned out
We conducted surveys before and after our site relaunch. For “overall user experience” 24% of users had given the previous site either 4 or 5 out of 5, against 60% for our new site.
And along with MRC we’re continuing to user test, iterate and improve the site.
“Binary Vision provided insight and expertise through all parts of the project including strategy and design to testing and support. With their help we launched the site on schedule to a very tight deadline.”